I found this book to be fascinating and enlightening. Christian Rudder uses the data from social media to discover various aspects of our thinking and behavior. The diagrams and figures are very helpful and I felt that I learned a lot about how people today think concerning areas that are not really talked about. For example, Rudder reveals the racism that is floating beneath the surface despite all the political correctness in our society. Much of what this book deals with is relations between men and women which should not be a surprise since Rudder heads a computer dating service and used data from his company for much of the information of this book.
I would highly recommend this book if you want to discover what people who use facebook, twitter, and a dating service are like. This would include a huge segment of the population of the US. What it does not account for is the rest of society. Those who don’t use facebook, twitter, or a dating service which would be the older generation. But also, so many might use facebook but not post anything personal on it.
Even if it’s not a balanced database, the information he does discover is well worth knowing and understanding. It opens our eyes to the world around us that is outside of our little circle.
I received a complimentary copy of this book from the Blogging For Books program in exchange for this fair and unbiased review.